Denton Internet Marketing

"Driving Business Leads With Search Engine Power,
SEO Website Design, and Internet Search Marketing."

Internet marketing is the marketing of products or services over the Internet

Why Do You Need Internet Marketing?

Internet marketing as of 2008 is growing faster than any other type of media. Because exposure, response, and overall efficiency of internet media are easier to track than traditional off-line media. Through the use of seo website design, local search marketing and website analytics. Search engine marketing can offer a greater sense of accountability for advertisers.

In May of 2008, broadband technologies had spread to more than 90% of all residential Internet connections in the United States. When one considers a Nielsen’s study conducted in June 2008, which estimated the number of U.S. Internet users as 220,141,969, one can extrapolate that there are presently about 200 million people in the United States utilizing broadband technologies to surf the Web. 

As a result, all 200 million members of this enormous market have the ability to view advertisements with the click of a mouse. The effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.

Internet marketing has allowed greater distribution of information to a global economy at a lesser cost. A small business owner in Dallas, TX, can offer his products and services to buyers in all countries. Also, if the small business owner is local, he can target his exact geographic business location.

Internet marketing ties together creative and marketing aspects of the Internet, including design, development, advertising, and sales. Internet marketing also means placing ads in different venues through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and now Web 2.0 strategies. 

Internet marketing is associated with:

·        E-commerce - goods sold directly to consumers (B2C) or businesses (B2B) 

·        Publishing - the sale of advertising space in a website or web page. 

·        Lead-based websites - marketer's acquiring sales leads from a website.

·      Affiliate marketing - A product or service manufactured by one person, is sold by his affiliate program members, for a percentage of the profits. Think of an outdoor sporting goods store selling magazines on deer hunting for Amazon within their own website. Amazon provides the magazines and marketing material ( graphic sales images, affiliate link, tracking facility), and the affiliate gets a sales percentage based on affiliate programs criteria.

One-On-One Marketing

Just like basketball, it’s the seller (offense) going one on one. He’s trying to score a sale from the buyer (defense). The buyer browses the net, sees something interesting and clicks on the link. This is search marketing, where the advertisement is based on search engine keywords entered by the seller. Now the seller engages the buyer one on one for a sale. 

Appeal to specific interests 

Internet marketing targets a specific interest within a specific geographic location. Online marketer's target markets according to age, gender, geography, and other factors. Internet marketer's have the luxury of targeting by activity and geo location. For example, a fantasy football company can post advertisements on NFL related websites, with the full knowledge that the audience are football fans, and they have a high degree of related interest. 

Geo targeting

Internet marketing geo targeting is the method of placing your ads in front of searchers located in the physical location you choose. Your ad is presented to your target location and to an interested buyer for your product or service. Therefore, you may deliver different content to visitors based on their location. Such as country, region/state, city, metro area, zip code, organization or some other criteria. 

Different content by choice

A typical example for different content by choice in geo targeting is an online sports jersey store, where buyers have the choice to select their location first and are then presented with different content depending on their selection. For example, if you targeted Boston, MA, would you want to present Boston Red Sox gear or NY Yankees gear?

Automated content

With automated different content in internet marketing and geo marketing the delivery of different content based on the geographical location and other personal information is automated. Like selling Red Sox gear in Boston, MA.  

Advantages

• Internet marketing is relatively inexpensive.
• Small companies can reach a wide audience for a small fraction of traditional advertising budgets.
• The nature of the internet allows searchers (buyers) to research and buy products and services at their convenience.
• Marketers's can appeal to consumers in a medium that can bring good results quickly.
• Marketer's have the advantage of measuring statistics easily and inexpensively.
• Marketer's can determine which messages or offerings are more appealing to the audience.
• The results of campaigns can be measured and tracked immediately because online marketing campaigns require shoppers to click on an advertisement, visit a website, and perform a targeted action.

What Do They Say?

"Not only is the design great, but more importantly, within six months I'm on the top of the first page of Google, Yahoo & Bing for all my major keywords"! Cathy Snow - www.artandsoultexas.com

"I was paying big bucks for search engine marketing. I decided to give Denton Internet marketing a shot for a lot less money. Wow, I was shocked when I saw my #1 search engine ranking for my top keyword phrase. I dropped my other company pronto (saved a lot of money)". Jon Birden - www.dentonoilchange.com

How Do I Start?

Get your products and services in front of thousands of targeted buyers. There is no better cost efficient way than internet marketing, so let's get started with one of our internet marketing services.

 Free Internet Marketing Consultation

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